1.
Custom promo codes are distributed through advertiser’s social channels and other Lyft Media assets (Lyft Halo and/or Lyft Bikes)
2.
Users apply promo code in the Rewards section of the Lyft app
3.
Once promo code is applied, a customized description of the campaign is shown in the Rewards section and all cars are swapped with branded icons. A banner is also displayed on the Lyft home screen with a short campaign description and the advertiser’s logo. Users may also receive a credit towards their future Lyft rides as an added incentive for activating Lyft Skins.