NEW

Lyft In-App

Lyft in-app ads help you drive impactful campaigns by leveraging unique insights into rider transportation preferences.

A phone showing Lyft in-app post and video ad units.

An image showing a person who just finished their meal at a restaurant receiving a food-related in-app ad.

Personalized targeting

Pinpoint your audience with deep first-party data, and create impactful campaigns from awareness to purchase.

Target according to:

Ride area

Ride history

Payment method

Lifestyle

An Engaged audience

Riders check their app nine times per ride, on average

Attention-grabbing formats

Ads display from the moment a rider requests a ride until they’re dropped off.

A graphic showing the two sizes of the in-app video ad unit.

A graphic showing the two sizes of the in-app video ad unit.

Measurable results

Detailed performance reports measure campaign effectiveness.

See total impressions and clicks through Lyft's first-party reporting

Measure incremental lift in awareness, brand association, and purchase intent through Kantar Brand Lift insights

Gather insights on brand impact, buyer lift, and audience verification through Nielsen