The Truebill campaign featured an app install call-to-action hyper-targeted to Manhattan and Williamsburg. SDK plugins were used to integrate app actions and measure the following goals: Installs, Sessions, Account Linking, Premium Purchases.
Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were then cross-referenced with mobile app activity for both exposed and control groups.
Candid’s “reasons to smile” campaign highlighted fun facts for each NYC neighborhood as vehicles drove through different targeted areas. To track performance, pixels were implemented on three webpages: landing page, homepage, and conversion page.
Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were cross-referenced with website activity (via pixels) for both exposed and control groups.
We partner with the largest location intelligence platforms to accurately track the performance of each of our campaigns via mobile device IDs. Allowing advertisers to:
Estimate total impressions of their campaigns
Measure incremental lift in website traffic & online conversions
Measure incremental lift in app downloads and track session duration
Ads shown on both sides of the screen for maximum exposure
37.8” wide by 12.6” tall
MP4, MOV, GIF, PNG, JPG, HEIC formats accepted
6–8 seconds full motion creatives
Auto-brightness, visible under direct sunlight
“Candid’s branding effort with Halo by Lyft gets a few things right. It plays on cultural conversation. It uses user generated content outside of social media. It switches things up by neighborhood.”