Lyft Halo

With one of the largest networks of smart screens on wheels, Lyft Halo offers the following key benefits:

Precise hyper-targeting capabilities

3rd party vetted measurement & attribution

Highly competitive industry rates

Targeting

Case Studies

Campaign Overview

The Truebill campaign featured an app install call-to-action hyper-targeted to Manhattan and Williamsburg. SDK plugins were used to integrate app actions and measure the following goals: Installs, Sessions, Account Linking, Premium Purchases.

Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were then cross-referenced with mobile app activity for both exposed and control groups.

+83%

App Downloads

+400%

Session Duration

+75%

Account Linking

62.4k

Devices Exposed

Campaign Overview

Candid’s “reasons to smile” campaign highlighted fun facts for each NYC neighborhood as vehicles drove through different targeted areas. To track performance, pixels were implemented on three webpages: landing page, homepage, and conversion page.

Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were cross-referenced with website activity (via pixels) for both exposed and control groups.

+35%

Website Vistis

+165%

Session Duration

656k

Devices Exposed

4.5k

Frequency

Measurement

We partner with the largest location intelligence platforms to accurately track the performance of each of our campaigns via mobile device IDs. Allowing advertisers to:

Estimate total impressions of their campaigns

Measure incremental lift in website traffic & online conversions

Measure incremental lift in app downloads and track session duration

Specs

Ads shown on both sides of the screen for maximum exposure

37.8” wide by 12.6” tall

MP4, MOV, GIF, PNG, JPG, HEIC formats accepted

6–8 seconds full motion creatives

Auto-brightness, visible under direct sunlight

Previous Clients

Featured Press

“Candid’s branding effort with Halo by Lyft gets a few things right. It plays on cultural conversation. It uses user generated content outside of social media. It switches things up by neighborhood.”

Lyft Halo

Halos are smart rooftop digital screens that show engaging videos specifically targeted to the vehicle’s exact location and time.

With one of the largest networks of smart screens on wheels, Lyft Halo offers the following key benefits:

Precise hyper-targeting capabilities

3rd party vetted measurement & attribution

Highly competitive industry rates

Targeting

Case Studies

Campaign Overview

+83%

+400%

+75%

62.4k

Campaign Overview

+35%

+165%

656k

4.5k

Measurement

We partner with the largest location intelligence platforms to accurately track the performance of each of our campaigns via mobile device IDs. Allowing advertisers to:

Specs

Previous Clients

Featured Press

“Candid’s branding effort with Halo by Lyft gets a few things right. It plays on cultural conversation. It uses user generated content outside of social media. It switches things up by neighborhood.”

“Lyft is committing to support minority creators and artists by amplifying their work atop New York taxi cabs.”

“What’s really great about partnering with Lyft Halo is that we’re actually able target based on geos...”

FOR ADVERTISERS