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Lyft In-App

Lyft in-app ads help you drive impactful campaigns by leveraging unique insights into rider transportation preferences.

A phone showing Lyft in-app post and video ad units.

An image showing a person who just finished their meal at a restaurant receiving a food-related in-app ad.

Personalized targeting

Pinpoint your audience and harness trip intent with deep first-party data to create impactful campaigns from awareness to purchase.
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Target according to:

Ride area

Payment method

Lifestyle

Customer lists via LiveRamp

An Engaged audience

Riders check their app six times per ride, on average

Attention-grabbing formats

Ads display from the moment a rider requests a ride until they’re dropped off.

A graphic showing the two sizes of the in-app video ad unit.

A graphic showing the two sizes of the in-app video ad unit.

Measurable results

Get detailed measurement and reporting using first- and third-party solutions.

Tap into full-funnel measurement studies to understand campaign effectiveness against your business’ unique goals:

Lift in ad awareness and brand affinity
Incrementality for sales and foot traffic
Attribution of in-app and online actions

Gain actionable insights on your creative, audience, and more to guide future campaign strategies

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