Lyft in-app ads

Use unique rider insights to drive results. Campaigns on Lyft increased brand favorability 7.9 percentage points and purchase intent 9.5 percentage points according to a recent Kantar meta-analysis*.

An image showing a person who just finished their meal at a restaurant receiving a food-related in-app ad.

Personalized targeting

Pinpoint your audience and harness trip intent with first-party data. Lyft Media meets riders in the right place at the right time with a 76.78% on-target percentage, according to Nielsen. Surpassing industry norms.

Target according to:

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Ride area

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Payment method

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Lifestyle

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Customer lists via LiveRamp

iOS vs Android

Source: Nielsen ONE Ads, Mobile/App, [8/19/24 - 1/31/25], P18-49

An Engaged audience

Riders check their app six times per ride, on average

Attention-grabbing formats

Ads display from the moment a rider requests a ride until they’re dropped off.

Measurable results

Get detailed measurement and reporting using first- and third-party solutions.

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Tap into full-funnel measurement studies to understand campaign effectiveness against your business’ unique goals:

  • Lift in ad awareness and brand affinity
  • Incrementality for sales and foot traffic
  • Attribution of in-app and online actions

Gain actionable insights on your creative, audience, and more to guide future campaign strategies

Our partners

NCSolutions logo.Nielsen logo.Foursquare logo.Kochava logo.Kantar logo.