Lyft in-app

Lyft in-app ads help you drive impactful campaigns by leveraging unique insights into rider transportation preferences.

A phone showing a Lyft in-app ad unit.
An image showing a person who just finished their meal at a restaurant receiving a food-related in-app ad.

Personalized targeting

Pinpoint your audience with deep first-party data, and create impactful campaigns from awareness to purchase.

Target according to:

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Ride area

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Ride history

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Payment method

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An Engaged audience

Riders check their app nine times per ride, on average

Attention-grabbing formats

Ads display from the moment a rider is matched with a driver until they’re dropped off.

A graphic showing the three different sizes of the in-app poster ad unit.A graphic showing the two sizes of the in-app video ad unit.A graphic showing the two sizes of the in-app video ad unit.
Floating phone showing an in-app ad with a bar graph next to it.

Measurable results

Detailed performance reports measure campaign effectiveness.

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See total impressions and clicks

Our partnership with Kantar Brand Lift Insights can help you understand impact on brand metrics.

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Measure incremental lift in awareness, brand association, and purchase intent