NEW

Lyft in-app

Lyft in-app ads help you drive impactful campaigns by leveraging unique insights into rider transportation preferences.

A phone showing a Lyft in-app ad unit.

An image showing a person who just finished their meal at a restaurant receiving a food-related in-app ad.

Personalized targeting

Pinpoint your audience with deep first-party data, and create impactful campaigns from awareness to purchase.

Target according to:

Ride area

Ride history

Payment method

Lifestyle

An Engaged audience

Riders check their app nine times per ride, on average

Attention-grabbing formats

Ads display from the moment a rider is matched with a driver until they’re dropped off.

Poster ads

Video ads

Coming soon!

A graphic showing the three different sizes of the in-app poster ad unit.

Floating phone showing an in-app ad with a bar graph next to it.

Measurable results

Detailed performance reports measure campaign effectiveness.

See total impressions and clicks

Our partnership with Kantar Brand Lift Insights can help you understand impact on brand metrics.

Measure incremental lift in awareness, brand association, and purchase intent