Lyft In-Car

Deliver relevant ad content to a highly captive audience with Lyft In-Car tablets. Tap into our dynamic route map, music, and integrated driver tipping to drive engagement with riders.

Two tablets showing Lyft In-Car Content Card and Midroll ad unites.
Pictures of various Lyft riders

Target custom segments

Zero in on your ideal customers for more impactful campaigns. Our precision targeting allows you to reach the right riders, from foodies to commuters.

Target according to:

Ride location


Payment method

Ride preferences

Other ride preferences

Premium ad formats

Leverage branded display and video ads to tell your brand’s story for up to 30 seconds. Ad content will play automatically once the ride is underway, so ads can capture the full attention of riders.

An image showing a push notification being sent from an in-car ad to a rider's phone.

Create a clear path to conversion

Push notifications make it easy for riders to engage with your brand on the spot.

Measure your impact

Get detailed reporting to measure the impact of your In-Car tablet campaigns.

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Track impressions, clicks, and more through Lyft’s internal measurement solutions

Get access to opportunities to participate in full-funnel measurement studies through our third-party partnerships with Kantar and Nielsen

Mockup of Lyft Media in-car ad with a measurement graphic in front